If there's one reason why most people can't be entrepreneurs, it's this:
Attitude is one of the biggest deal in business and one of the most important asset an entrepreneur will ever possess.
And when it comes to that, attitude needs to be shaped according to the level of success one is willing to reach.
It's not easy to explain which traits entrepreneurs do need to have in order to become successful and to sustain success over time, but for certain they involve the following curious combination of elements:
As a matter of fact, anyone who's ever pursued something great in their own lives has come across risks and setbacks and, most definitely, has had the occasional impression of constantly being fighting or hurdling over something.
That is because no phase of entrepreneurship is completely easy: first, there's the idea or business vision shaping up, and this stage requires a level of clarity and focus that's hard to achieve in itself; then, the phases of business preparation and organisation follow through and they're never exactly like going for a walk in the park; then again, there's market introduction, validation and customer acquisition, which is, in itself, a very fascinating blend of art and science.
Entrepreneurship, in its purest form, requires entrepreneurs to be at once the chess player who strategically move the pieces and the piece moving across the chessboard. Innovation and conservation, ambition and reality, future vision and contemporary context: everything is balanced, yet every element is separated from the others by its own identity, ready to take the lead when it's their turn.
It's no wonder then that all the skills in the world, alone, do not make a great entrepreneur. The right attitude is the one element that makes any remarkable entrepreneurship achievement possible and the essence of it is somehow contained in the happy-go-lucky factor.
You see things and you say Why? but I dream things that never were, and I say _Why not?_ Bernard Shaw
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